Every Starbucks X campaign would revolve around the singular X and take on the character of the new line of merchandise, always changing to reflect the provenance stories of each partner artist. Our vision was to turn Starbucks X into a curation platform, exciting customers with fresh choices, and elevating Starbucks as a design curator across cultures.
![](https://cdn.myportfolio.com/7a381f12-9ff7-4666-9adf-acb3d4d859e5/483a82c4-6297-49fc-b3e5-8c4b53cffb55_rw_1200.gif?h=868dc9c928476525fa6987eaf7ddaf72)