This shy little peach would would hide bashfully in the background of social media posts and come out to play via an Instagram filter. Users would have to tilt their heads to keep the peach from falling off and bruising himself. Once they earn themselves BFF status, they see the Starbucks cherry blossom patterns come to life.
Starbucks Hide and Peach
We created a kawaii peach character for people to interact with to promote Starbucks' line of peach-flavoured beverages for cherry blossom season.