To launch the summer lineup of Frappuccinos, we flooded the internet with our flavor-inspired feels. We created films that brought out everything you could ever feel when you're sipping on a Frappuccino.
And in the thick of all the feels, we asked everyone to help us make the most feel-good film ever. We combed through all the requests we received on social and happily obliged, culminating in a giant feelstravaganza online.
![](https://cdn.myportfolio.com/7a381f12-9ff7-4666-9adf-acb3d4d859e5/8a0c6a43-c018-4d3e-960d-c36684a7b718_rw_3840.jpg?h=1321d8aabab046061ec416d2500c38b8)
As a result, we had a 47% brand uplift with more people talking about our Frappuccinos and doubled our fanbase.