To launch the summer lineup of Frappuccinos, we flooded the internet with our flavor-inspired feels. We created films that brought out everything you could ever feel when you're sipping on a Frappuccino.
And in the thick of all the feels, we asked everyone to help us make the most feel-good film ever. We combed through all the requests we received on social and happily obliged, culminating in a giant feelstravaganza online.
As a result, we had a 47% brand uplift with more people talking about our Frappuccinos and doubled our fanbase.