To get the word out about the new shades in L'Oreal's Color Riche line, short personality tests paired women with a lipstick color.
And let them pick out a shade for their friends through a sweet Kissy Card on their timelines.
L'Oreal Kissy Cards
Thing is, you won't know which shade of lipstick is right for you unless you try it. We created a personality test to help nudge women in the right direction and got them to pick out colours for their friends too.