![](https://cdn.myportfolio.com/7a381f12-9ff7-4666-9adf-acb3d4d859e5/2ea6e685-f4f0-4de0-934f-19797c75f0ac_rw_1200.jpg?h=6f77d703f1334a0f9e5e524ca86e5c9c)
To get the word out about the new shades in L'Oreal's Color Riche line, short personality tests paired women with a lipstick color.
And let them pick out a shade for their friends through a sweet Kissy Card on their timelines.
![](https://cdn.myportfolio.com/7a381f12-9ff7-4666-9adf-acb3d4d859e5/8c6596e8-aed1-413f-96f3-d44792a199dd_rw_1200.jpg?h=fc9a6b7318b136026da3bf283056e611)
![](https://cdn.myportfolio.com/7a381f12-9ff7-4666-9adf-acb3d4d859e5/5399286c-fea1-41fe-b624-0fb40fb75d8d_rw_1200.jpg?h=074226ccab69b7a569449cc4147f2b54)
![](https://cdn.myportfolio.com/7a381f12-9ff7-4666-9adf-acb3d4d859e5/7cb10fcc-7290-44a4-9c87-4fae877be4f8_rw_1200.jpg?h=dd1caafb68124e4b2db0caf244a50999)
Thing is, you won't know which shade of lipstick is right for you unless you try it. We created a personality test to help nudge women in the right direction and got them to pick out colours for their friends too.